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The Dividend YouTube Index

Every dividend stock and ETF discussed on the biggest dividend investing channels, ranked by how many creators covered it — and set beside what its payout ratio and dividend growth actually look like. Attention and fundamentals are not the same thing, and this page is built to show you where they disagree.

Updated Oct 12, 2026 · 179 videos indexed this week from 112 channels · 1921 videos across the last 120 days · dividend fundamentals as of Aug 6, 2026

Which dividend stocks did YouTubers talk about most this week?

Across 112 dividend, income, and retirement channels, 40 tickers were discussed in the last seven days, of which 28 yield 2% or more. The most covered income names were SCHD, QQQI, O, SGOV, GPIQ. Mention count measures airtime, not dividend quality — read it next to the payout ratio column, not instead of it.

Dividend stocks and ETFs ranked by how many dividend YouTube videos discussed them, with dividend fundamentals as of 2026-08-06.
TickerVideosChannelsViewsYieldPayout5yr growthCreator sentiment
SCHDSchwab US Dividend Equity ETF2519301K3.12%—8%18 bullish, 1 flagging risk, 6 neutral
QQQINEOS NASDAQ-100(R) High Income ETF87219K13.27%—10%6 bullish, 2 neutral
ORealty Income Corporation86168K5.18%265% †4%5 bullish, 3 neutral
SGOViShares 0-3 Month Treasury Bond ETF76259K3.91%——3 bullish, 1 flagging risk, 3 neutral
GPIQGoldman Sachs Nasdaq-100 Premium Income ETF77110K9.21%—7%6 bullish, 1 neutral
GPIXGoldman Sachs S&P 500 Premium Income ETF6688K7.88%—6%5 bullish, 1 neutral
JEPIJPMorgan Equity Premium Income ETF6685K7.96%—-1%3 bullish, 2 flagging risk, 1 neutral
BTCINEOS Bitcoin High Income ETF6581K42.73%——1 bullish, 1 bearish, 2 flagging risk, 2 neutral
PEPPepsico Inc6448K4.27%75%7%3 bullish, 1 bearish, 2 neutral
TDAXTDAQ Lift ETF6436K7.00%——6 bullish
VICIVici Properties Inc.54109K6.82%70% †6%3 bullish, 1 flagging risk, 1 neutral
NKENIKE, Inc.43503K3.59%107%9%2 bearish, 2 neutral
JEPQJPMorgan Nasdaq Equity Premium Income ETF4492K10.19%—3%1 bullish, 3 neutral
MOAltria Group, Inc.4476K6.20%89%4%1 bullish, 3 neutral
SPYINeos S&P 500(R) High Income ETF4461K11.64%—6%3 bullish, 1 neutral
KOCoca Cola Co4447K2.44%62%5%1 bullish, 3 neutral
LOWLowes Companies Inc4223K2.27%41%13%3 bullish, 1 neutral
XOMExxon Mobil Corp4421K2.72%68%3%4 neutral
XQQINEOS Boosted Nasdaq-100 High Income ETF4319K6.08%——3 bullish, 1 neutral
MLPINeos Mlp & Energy Infrastructure High Income ETF4417K7.26%——2 bullish, 2 neutral
VXUSVanguard Total International Stock Index Fund ETF Shares33157K2.53%—6%3 bullish
EPDEnterprise Products Partners L.P.3373K5.86%76% †4%2 bullish, 1 neutral
XYLDGlobal X S&P 500 Covered Call ETF3364K10.52%—-1%1 bullish, 2 flagging risk
JNJJohnson & Johnson3345K2.08%61%5%3 neutral
TDAQ3333K10.15%——3 bullish
PGPROCTER & GAMBLE Co3332K2.96%64%5%3 bullish
SATAStrive, Inc.3328K13.03%——3 bullish
VYMVanguard High Dividend Yield ETF3325K2.20%—4%1 bullish, 2 neutral

† Distributions are not paid out of earnings. REITs pay out of funds from operations and must legally distribute most of their income; midstream partnerships cover distributions from cash flow. An earnings-based payout ratio above 100% is normal for both, so these rows are not flagged. Apply the same caveat yourself to BDCs and closed-end funds, which we can’t identify automatically from this data.

What else are dividend channels covering?

Plenty that doesn’t pay much of a dividend. 12 of the 40 tickers discussed this week yield under 2%, and they took the largest share of total viewership — AAPL (0.35%, 11 videos), MSFT (0.75%, 11 videos), SPY (0.74%, 10 videos), VOO (0.77%, 9 videos), VTI (0.74%, 7 videos), QQQM (0.42%, 7 videos). That gap is worth noticing on its own: the channels most associated with dividend investing spend a large part of their airtime on mega-cap growth names yielding well under 1%.

Are the most-discussed dividend stocks actually safe?

Not uniformly. Of the 40 tickers dividend YouTube discussed this week, 2 carry a payout ratio above 80% — meaning they distribute more than four-fifths of their earnings, leaving little margin if earnings fall: NKE (107% payout, 3.59% yield), MO (89% payout, 6.20% yield). REITs and midstream partnerships are excluded from that count — they don’t pay out of earnings, so the ratio doesn’t mean the same thing for them. A stretched payout ratio is not a prediction of a cut. It does mean the yield being advertised is doing more work than the earnings behind it.

Income names, last 120 days

The longer window smooths out the single-video spikes. A ticker that stays near the top here has sustained creator attention rather than one viral thumbnail.

Dividend stocks and ETFs ranked by how many dividend YouTube videos discussed them, with dividend fundamentals as of 2026-08-06.
TickerVideosChannelsViewsYieldPayout5yr growthCreator sentiment
SCHDSchwab US Dividend Equity ETF256434.2M3.12%—8%190 bullish, 1 bearish, 4 flagging risk, 61 neutral
QQQINEOS NASDAQ-100(R) High Income ETF137331.6M13.27%—10%69 bullish, 8 bearish, 3 flagging risk, 57 neutral
SPYINeos S&P 500(R) High Income ETF122361.4M11.64%—6%65 bullish, 4 bearish, 53 neutral
GPIQGoldman Sachs Nasdaq-100 Premium Income ETF9526686K9.21%—7%56 bullish, 1 bearish, 2 flagging risk, 36 neutral
GPIXGoldman Sachs S&P 500 Premium Income ETF7224583K7.88%—6%47 bullish, 2 bearish, 23 neutral
JEPQJPMorgan Nasdaq Equity Premium Income ETF6029410K10.19%—3%12 bullish, 11 bearish, 3 flagging risk, 34 neutral
JEPIJPMorgan Equity Premium Income ETF5925360K7.96%—-1%20 bullish, 7 bearish, 5 flagging risk, 27 neutral
ORealty Income Corporation5826807K5.18%265% †4%35 bullish, 3 flagging risk, 20 neutral
BTCINEOS Bitcoin High Income ETF5814533K42.73%——28 bullish, 2 bearish, 7 flagging risk, 21 neutral
KOCoca Cola Co56211.1M2.44%62%5%12 bullish, 4 bearish, 40 neutral
QYLDGlobal X NASDAQ 100 Covered Call ETF5223479K11.49%—-5%14 bullish, 11 bearish, 7 flagging risk, 20 neutral
VYMVanguard High Dividend Yield ETF4618432K2.20%—4%21 bullish, 1 bearish, 24 neutral
MLPINeos Mlp & Energy Infrastructure High Income ETF4315206K7.26%——23 bullish, 2 flagging risk, 18 neutral
SGOViShares 0-3 Month Treasury Bond ETF4013437K3.91%——23 bullish, 3 flagging risk, 14 neutral
IWMINEOS Russell 2000 High Income ETF3917292K13.57%——25 bullish, 1 bearish, 1 flagging risk, 12 neutral
PGPROCTER & GAMBLE Co3821685K2.96%64%5%19 bullish, 19 neutral
JNJJohnson & Johnson3719560K2.08%61%5%13 bullish, 1 flagging risk, 23 neutral
PEPPepsico Inc3716496K4.27%75%7%19 bullish, 4 bearish, 2 flagging risk, 12 neutral
MCDMcdonalds Corp3715343K2.72%60%8%24 bullish, 1 bearish, 1 flagging risk, 11 neutral
XQQINEOS Boosted Nasdaq-100 High Income ETF3513231K6.08%——24 bullish, 1 bearish, 3 flagging risk, 7 neutral
CVXChevron Corp3417309K3.82%67%6%17 bullish, 1 bearish, 1 flagging risk, 15 neutral
VXUSVanguard Total International Stock Index Fund ETF Shares3114581K2.53%—6%18 bullish, 4 bearish, 9 neutral
HDHome Depot, Inc.2916196K3.02%66%3%15 bullish, 2 flagging risk, 12 neutral
DIVOAmplify CWP Enhanced Dividend Income ETF2713175K6.42%—11%11 bullish, 1 bearish, 1 flagging risk, 14 neutral

† Distributions are not paid out of earnings. REITs pay out of funds from operations and must legally distribute most of their income; midstream partnerships cover distributions from cash flow. An earnings-based payout ratio above 100% is normal for both, so these rows are not flagged. Apply the same caveat yourself to BDCs and closed-end funds, which we can’t identify automatically from this data.

The videos behind this week’s index

Every video that fed the tables above, credited and linked. If a claim matters to you, watch the source — we would rather send you to the creator than have you take our summary on trust.

Channels we track

Public upload feeds only. If you run one of these channels and would rather not be indexed, email us and we’ll remove you the same day.

Common questions

Which dividend stocks are YouTubers talking about right now?

In the last seven days the most-discussed income-paying names across 112 dividend investing channels were SCHD (Schwab US Dividend Equity ETF), QQQI (NEOS NASDAQ-100(R) High Income ETF), O (Realty Income Corporation), SGOV (iShares 0-3 Month Treasury Bond ETF), GPIQ (Goldman Sachs Nasdaq-100 Premium Income ETF). Mention counts measure attention, not quality — several of the loudest names carry payout ratios above 100%, meaning they distribute more than they earn.

Does a stock being mentioned a lot on YouTube mean it is a good investment?

No. Mention volume measures how much airtime a ticker is getting, not the quality or safety of its dividend. High-yield names attract disproportionate coverage precisely because a large yield makes an engaging thumbnail, and a large yield is often the market pricing in the risk of a cut. That is why every row on this page shows the payout ratio and five-year dividend growth next to the mention count — so attention and fundamentals can be read side by side.

How is the Dividend YouTube Index built?

Each week we read the public upload feeds of 112 dividend, income, and retirement YouTube channels, pull the captions of every full-length video, and identify which tickers were actually discussed and with what stance. Each ticker is then matched against our own dividend database — yield, payout ratio, five-year dividend growth — so the claim and the underlying numbers appear together. Every video is credited and linked to the exact timestamp.

What does the payout ratio column tell me?

The payout ratio is the share of earnings a company pays out as dividends. Under 60% is generally comfortable, 60–80% is worth watching, and above 100% means the company is distributing more than it earns — sustainable only by borrowing, selling assets, or eventually cutting. Amber and red figures in the table mark those stretched and over-100% rows. Rows marked † are excluded from that flagging entirely: REITs pay out of funds from operations and are legally required to distribute most of their income, and midstream partnerships cover distributions from cash flow, so an earnings-based ratio above 100% is normal for both rather than a warning.

Check any of these against your own portfolio

REWD shows the payout ratio, dividend growth streak, and yield-on-cost for every holding you own — so the next time a video pitches a 15% yield, you can see what it would actually do to your income. Free to start; automatic brokerage sync from $9.99/mo.

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This page indexes publicly available statements by third-party creators. It is not an endorsement of any creator, video, or security, and REWD has no affiliation with the channels listed. Dividend fundamentals shown are from our own database as of Aug 6, 2026 and may lag current market data. Nothing here is investment advice.

This tool is for educational and informational purposes only and does not constitute investment, financial, tax, or legal advice. Consult a licensed professional before making investment decisions.

Past performance does not guarantee future results. All projections are hypothetical estimates based on user-provided inputs and may differ materially from actual outcomes.

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